Description

When your flyers, van graphics and web pages are made by different people, your brand starts to drift. The logo gets stretched, the colors shift and the fonts stop matching. A style guide puts the rules in one place, so everyone who makes something for your business works from the same rules.

What’s included

• Logo rules. Clear space, minimum size and the approved versions: full color, one color, and black and white.
• What not to do. Examples of the logo used the wrong way, so mistakes are easy to spot.
• Your color palette. Primary and secondary colors with CMYK codes for print and RGB and HEX codes for screens.
• Your fonts. Your main and supporting typefaces, and which to use for headings, subheadings and body text.
• Imagery direction. Guidance on the style of photos and graphics that fit your brand, including tone and composition.
• A finished PDF. The guide itself, laid out so anyone can look things up quickly.
• The source files. The editable files behind the guide, so anyone you hire later can work from it without asking us.

How it works

1. Tell us about your brand. Share what you do and who you serve, and a short form asks which colors you must keep and where your brand shows up most, such as vans, a storefront, your website or print.
2. Send what you already have. Upload your current logo, fonts, colors and photos, even the ones you dislike, because knowing what to move away from helps too.
3. Review the draft. We draft the guide, and you tell us what to keep and what to change.
4. Get your final guide. We deliver the finished PDF and the source files.

In your client dashboard

• Progress. Follow each step of your project, including anything we need from you.
• Drafts for review. Approve the draft guide or ask for changes right there, and each revision is kept as a new version.
• Files. Upload your logo, fonts and brand files and download what we share, all stored privately.
• Messages. Message the team designing your guide directly.
• Billing. See your order and invoice, and pay online if anything is due.

Good to know

• Any color reference helps. Exact color codes are best, but “the blue on our vans” is a fine place to start.
• The guide sets the rules. Designing your business cards, social posts or other pieces is a separate project.
• One-time purchase. You pay once for the finished guide, with no monthly plan.