Description

Shoppers often compare photos and prices in search results before they click, and not all of them use Google. If your products aren’t in Bing’s results, the sale can go to a store that is. We set up your products to show there through Microsoft Advertising and manage them for you.

What’s included

• Product feed set up. We set up or connect your Microsoft Merchant Center store and product feed, the product list, photos and prices Microsoft shows.
• Listings improved for you. We improve your product titles and descriptions to match the words shoppers search for.
• Campaigns built for you. We build your campaigns around your product categories and manage the bids for each.
• Poor-fit searches filtered. We add negative keywords so your ads skip searches that don’t match what you sell.
• Tracking set up first. We set up purchase tracking on your site and test it before launch.

How it works

1. Tell us about your business. A short form asks where you want customers from, your rough monthly ad budget and what a good sale looks like to you.
2. Give us access. Give our team access to your Microsoft Advertising account and Merchant Center store, or, if you don’t have them, we set them up and you add a payment method.
3. We build and launch. We switch your campaigns on once your products are approved and tracking is tested.
4. We keep improving it. We regularly adjust your listings, bids and budgets based on which products sell.

In your client dashboard

• Your results. Your 1-on-1 meetings and monthly report cover your clicks, spend and sales.
• Progress. Follow each setup step, including anything we need from you.
• Files. Upload your product photos and documents and download what we share, all stored privately.
• Messages. Message the team running your ads directly.
• Billing. See your plan and invoices, pay online and update your card.

Good to know

• Your monthly plan covers our management and the creative we make, including your listings. The ad budget is paid to Microsoft directly, never to us.
• You need a website that shows the products you want to advertise, with their prices.
• We may ask for access to your website to add tracking code. The plan runs month to month.