Description

When people need a service, not all of them search on Google. Some use Bing, and if you don’t show up there, the call often goes to a competitor. We build clear ads aimed at those searchers through Microsoft Advertising and keep them working month after month.

What’s included

• Keyword research. We find the searches your customers type into Bing for your services and the areas you serve.
• Ads written for you. We write your ads, with extras such as your phone number and links to key pages.
• Negative keywords. We block searches for jobs you don’t take and places you don’t go, so less of your budget goes on clicks you can’t use.
• Tracking set up first. We set up conversion tracking on your website, then test it for calls, forms and purchases.
• Budget and bidding. We set budgets and bids to match what you want to spend on ads each month.

How it works

1. Tell us about your business. We ask where you want customers from, roughly what you want to spend each month and what a good lead looks like to you.
2. Give us access. Give our team access to your Microsoft Advertising account, or, if you don’t have an account yet, we set one up and you add your payment method.
3. We build and launch. We build your ads and switch them on only after tracking is tested.
4. We keep improving it. We regularly adjust keywords, ads, bids and budgets based on which searches bring in calls and leads.

In your client dashboard

• Your results. Your 1-on-1 meetings and monthly report cover your clicks, spend and leads.
• Progress. Follow each setup step, including anything we need from you.
• Files. Upload your logo, photos and documents and download what we share, all stored privately.
• Messages. Message the team running your ads directly.
• Billing. See your plan and invoices, pay online and update your card.

Good to know

• Your plan covers our management and the ads we write. The ad budget itself is paid to Microsoft directly, never to us, and you can change it any time.
• We add tracking code to your website before launch, so we may ask for access to your site.
• The plan runs month to month.